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Contemporary Art Is Digital Art

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Alexandra Gorcynski, PLUR Piece, 2013. Archival pigment print with embedded 9 in. touchscreen tablets playing unique videos 48 in x 60 in (121.92 cm x 152.4 cm). Courtesy of the artist and Transfer Gallery

Alexandra Gorcynski, PLUR Piece, 2013. Archival pigment print with embedded 9 in. touchscreen tablets playing unique videos. 48 in x 60 in (121.92 cm x 152.4 cm). Courtesy of the artist and Transfer Gallery

 

 

Earlier this year, the New York Times ran a story on the great divide between the art and technology sectors in New York. The art galleries of Chelsea and technology start-ups setting up shop around the Google mother ship may be close in physical proximity, yet the article claimed that the two worlds could not be more different or mutually disinterested. The art world’s elusive machines—its galleries, museums, art fairs, and auction houses, with their long-practiced rituals of hierarchy, exclusivity, and privilege—continue to operate in a hermetically sealed bubble, while the tech companies—many of which were established on the equalizing principles of social media and the web—have no desire to play along in traditional games of patronage just to get to be “part of the club.”

 

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